by HomeGauge | Nov 24, 2020 | Featured Learning, For Inspectors, Marketing
If you’ve been in the home inspection game for long, you know that winning over real estate agents is key to a successful career. Most of your clients will come from referrals, so understanding how to market yourself to REALTORS® is essential. But in a competitive...
by HomeGauge | Oct 27, 2020 | Featured Learning, For Inspectors, Marketing
One of the most important aspects to being a successful home inspector is marketing your business well. And in 2020, there are few ways as cost-effective and beneficial as using Instagram as a marketing tool. Instagram is one of the most popular social media...
by HomeGauge | Oct 8, 2020 | Featured Learning, For Inspectors, Marketing
For many home inspectors, one of the most appealing aspects of the job is the opportunity to be your own boss. Running your own inspection business is freeing: you get to call the shots about the clients you take on, the hours you keep, and the rates you charge. But...
by HomeGauge | Aug 13, 2020 | For Inspectors, Marketing
You’re an expert at detecting a leaky pipe, a crack in a foundation, or a faulty HVAC system. But what about getting yourself onto the radar of the people who drive the real estate business? Real estate agents are often the ones recommending home inspectors to their...
by HomeGauge | Aug 7, 2020 | Featured Learning, For Inspectors, Marketing
Whether you’re just starting out as a home inspector or have been a proud business owner for years, one thing’s for sure: at some point, you will have to deal with a negative review. Once upon a time, an unhappy customer could only shout into the void, perhaps sharing...
by HomeGauge | Aug 3, 2020 | Featured Learning, For Inspectors, Marketing
As a home inspector, you know you need a strong social media presence — but you don’t have a lot of spare time to devote to managing your social feeds. So how do you get started without a professional marketing team behind you? Facebook is still one of the most...
