Social Media Working Session


Social media is a great tool that allows you to stay engaged with your audience without any budget. With a little bit of preparedness and nothing from your wallet, your marketing will be more reliable than you ever thought it could be.

Life is changing all around us. We need to look for different ways to search for luck during COVID-19. We can find ways to be lucky on social media during this uncertain time. After all, “luck is when preparation meets opportunity.” Social media can be overwhelming; however, it’s all the little things that count. You don’t have to be a guru to benefit from your profiles. 

What you need on your social media:

  • Consistency – make sure your social media profiles are consistent.
  • Business listing detail – make sure they are on each social media page and are consistent.
  • Links to your website.
  • HomeGauge account profile. 

Chris says that you should start writing about your experiences on social media. You can also ask HomeGague to write blogs for you. Plus, podcasts are more straightforward than you think to create – it’s a glorified tape recorder. All this content will help with search engine results – that’s why it’s essential to consider the material from all media sources. 

Then, Chris says it’s essential to find local influencers to share your content. It is always helpful to be part of something bigger. Another way to spread your content is by joining online training, webinars, and events. At the end of the day, social media is the new yellow pages. You should use online newspapers, business listing websites, social profiles, search engines, and reviews to get your business out there and be found by potential clients. 

Chris dives deep into different social media platforms:


  • Use business manager. It is easier to see everything that you’re posting; plus, all the data behind those posts.
  • Create online events on Facebook – it’s an organic way to gain traction and movement online. For example, you could do an inspector question and answer event.
  • Page vs. profile – you have to create a personal account to create a business page. However, you can create a basic account with no information on it to then create a business page.
  • Connect with your buyers on this platform.
  • There is an Instagram partnership – you can post the same content on two different platforms.


  • Business content only.
  • Connect with your industry on LinkedIn.
  • It’s a professional way to connect with your customers. When people are on LinkedIn, they expect a more professional tone.
  • LinkedIn is a fantastic way to be a resource. Make sure you are providing value on LinkedIn by posting articles, blogs, and podcast episodes. There is a lot of great information out there to share – it doesn’t have to be created by you.


  • Google owns YouTube; so, it’s integrated into the search engine, making it a powerful tool.
  • Videos are a unique way to showcase your knowledge. They also create a powerful content impact.
  • Video views are cheap to purchase.

Your website:

  • Consider your website as a social media platform.
  • Be sure your details are updated.
  • Provide links for your social media on your website.
  • Showcase the best content on your website.
  • Make it easy for customers to contact you.

Later, Chris gives tips on enhancing your content. For instance, use exciting photos, create immersive videos, and provide detailed captions and explanations for your audience. All in all, social media is about filling the gaps, having the correct information, and creating your content. The moral of the story is to always prepare for the next gut-punch. When we are ready, we will set ourselves up for luck on social media.

What social media platform is the biggest bang for your buck when it comes to ROI?

  • Facebook is the biggest bank for your buck because of the sheer amount of people on the network.
  • If you’re going to spend money, YouTube is the cheapest one to advertise on.
  • Twitter is useful for real-time communication. However, it is difficult to maintain.
  • LinkedIn is the best bang for your buck if you’re posting professional things.
  • Overall, it depends on what you’re doing!

Session Recording

Social Media Working Session

Presenter: Chris Navin, HomeGauge